Arabian Drive - The recently concluded 10th PR Arabia National Auto Award has become the focus of the entire industry recently. As the exclusive sponsor of this award, EXEED is undoubtedly in the spotlight once again.

The National Automobile Award, started in 2012, is a non-profit award launched by PR Arabia, an agency specializing in marketing and media communications for the automotive industry, with the aim of promoting the development of the Saudi automotive industry. The awards are governed by global standards and overseen by various experts in automotive and mechanical engineering, as well as racing champions. After being successfully held for 9 seasons, the National Automobile Award has become the most influential industry award in Saudi Arabia.

It is precisely based on the unique industry influence of the National Automobile Awards that EXEED, as an emerging luxury brand, has the opportunity to obtain exclusive sponsorship for the first time. Mr. Chen, the manager of the EXEED, said that sponsoring the National Automobile Award for the first time is the embodiment of EXEED's brand spirit of constantly surpassing itself and having the courage to explore the unknown – above and beyond. Appearing in this industry event in this way will give more people the opportunity to know and understand the EXEED brand.

EXEED is a luxury brand created by an international team for R&D, design and marketing, based on first-class design and leading technology for the global high-end market. Adhering to the ultimate pursuit of quality, EXEED has established a European R&D center in Munich, Germany, and has attracted hundreds of designers and engineers with first-class standards and rich experience in Europe from BMW and Jaguar Land Rover. On the basis of absorbing the century-old accumulation of the European automobile industry, it has continuously explored automobile design with the concept of "Born For More". Limit borders with manufacturing.

Since entering the Saudi market in April this year, EXEED has left a deep impression on Saudi users with its cutting-edge design, luxurious quality and cutting-edge smart technology. EXEED has also continued to strengthen its premium brand image. It has previously appeared in the International Falcon Festival through refurbishment, gaining the attention of high-end user groups. This exclusive sponsorship of the National Automobile Awards will help EXEED to establish a new brand height in the Saudi automobile industry, making it a highlight moment once again.

As a new entrant in the global high-end auto market, EXEED inherits the century-old accumulation of the European auto industry and integrates the latest Chinese intelligent technology, thus giving it the strength to challenge traditional luxury brands. With the continuous advancement of Saudi Arabia's market strategy, EXEED will also meet users by hosting and sponsoring more high-end events.

Based on the brand spirit of "continuous exploration and self-transcendence" and the top strategic resources of global strategy, EXEED took the lead in launching the M3X Mars architecture at the beginning of its establishment, opening up the intelligent era of modular car manufacturing. Under this structure, EXEED has successfully launched three main products, VX, TXL and LX, and each occupies a different consumption level to accurately meet the needs of market segments.

Saudi Arabia is one of the richest countries in the world and the largest auto market in the Middle East. It not only attracts global mainstream auto brands, but also a battleground for both premium and first-tier luxury brands. EXEED attaches great importance to this market and regards it as an important location while going global. In addition to the three models of VX, TXL and LX currently available in the Saudi market, there will be continuous new products and new technologies introductions such as green new energy in the future to bring Saudi users’ a better experience.