Arabian Drive - Lumi Rental Company, a leading mobility provider in the Kingdom of Saudi Arabia, listed on the Saudi Exchange, announced the signing of an agreement with Maha Alhamali, an emerging Saudi champion in the world of rally racing. The partnership underpins Lumi’s position to empower women and enhance their participation across all fields as part of Saudi Arabia’s Vision 2030.

The partnership marks a significant step for Lumi, as they join forces with Alhamali for a thrilling season in the vibrant motorsports landscape of Saudi Arabia and the region.

During 2023, Alhamali won first place in the Hail International Rally and NEOM Rally, second place in the Middle East Qatar Rally Championship, and third place in Rally Jameel’s PT6 category.

The collaboration was formalised on Thursday at Lumi’s head office in Riyadh, in the presence of executives and employees. The agreement covers four events throughout the season as part of the Middle East Cross Country Baja and Saudi Toyota Desert Rally Championship. The partnership additionally showcases the shared commitment to excellence and passion for motorsports.

"We are thrilled to embark on this journey with Saudi’s racing pride and sensational talent, Maha Alhamali," said Syed Azfar Shakeel, Chief Executive Officer, Lumi. "Motorsports represent the perfect synergy between precision, speed, and innovation—values that resonate with our brand. Alhamali has the talent and determination to make a significant impact in the upcoming season, and we are proud to be part of this exciting chapter of her career and to support her as a Saudi motorsport champion."

"I am incredibly grateful for the support of Lumi during the upcoming season," said Maha Alhamali. "This partnership opens up new opportunities to showcase my skills and pursue my dreams of becoming the leading female figure in the world of rally racing. Together, I am confident that we will achieve remarkable success in the upcoming season."

Lumi is one of the leading transportation providers in the Kingdom with a unique and diverse offering, including lease services to Corporate and Government sector clients, car rentals via digital channels, and a network of 36 airport and city branches across the Kingdom, as well as used car sales.