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Nissan’s new vehicle customization and motorsports company

Arabian Drive - Irfan Tansel, CEO, Al Masaood Automobiles, said: “Nissan’s announcement to integrate its two affiliated companies, Autech Japan Inc. (Autech) and Nissan Motorsports International Co. Ltd. (NISMO), to establish a new vehicle customization and motorsports company will be instrumental in exploring prospects and new possibilities in mobility. The integration of these companies will bring profound changes by utilizing Autech's expertise in developing and manufacturing customized vehicles and the global brand power of NISMO. Moreover, the new company with the three decades of experience and dedicated customer base of Autech and Nismo will play a vital role in Nissan’s initiatives to achieve long-term sustainable growth. Al Masaood Automobiles is committed to supporting the high aspirations of our employees to deliver innovative and futuristic craftsmanship, as one of our objectives is to attain greater appreciation and satisfaction of our customers. Further, we also strive to offer a diverse range of innovative cars and experiences to help integrate people and society, widen the possibilities in the mobility sector and enrich the lives of our customers. Al Masaood Automobiles continues to develop services that would enhance customer engagement and experience. We are confident that our Nissan customers will take advantage of this new initiative”.

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