Arabian Drive - Recently, J.D. Power, a world-leading consumer insight and market research organization, officially released the results of “2022 Sales Satisfaction (SSI) of Chinese Brands”. Chery once again ranked the second.

Chery once again ranked the second among Chinese brands of J.D. Power’s Sales Satisfaction, which benefits by its adherence to the concept of “user-centered”. Another key reason is that Chery Automobile continuously improves technology, products and marketing experience to achieve the overall improvement of customer value.

In terms of vehicle purchase services, Chery has insisted on carrying out value actions on the whole process of users’ vehicle purchase for many years, constantly extending the boundary of customer service, and narrowing the distance with users through a variety of warm-hearted services and activities, such as door-to-door test drive and holiday care. Meanwhile, Chery has set up a user satisfaction system for the whole process of vehicle purchase from exhibition hall reception, test drive to new vehicle delivery, so as to fully listen to the opinions of users.

With endless and unremitting efforts in user service, Chery provides accurate services around the “pain points” and “difficulties” of users, constantly improving user satisfaction with service experience beyond expectations.

Powered by marketing innovation, Chery strengthens the interaction with users

Chery’s once again ranking the second among Chinese brands of 2022 Sales Satisfaction also profits from its continuous efforts in marketing innovation. Based on the insight into new consumer groups and new marketing forms, Chery has innovatively explored various cross-border cooperation modes in the industry with a pioneering pattern and vision, creating an infinitely extendable brand space for millions of users, and continuously bringing value beyond the products and services of auto brands.

The full matrix product layout assists Chery to meet the diversified vehicle needs of users

The improvement of sales satisfaction is closely related to Chery’s continuous efforts in product renewal and upgrading. Chery has continuously introduced highly competitive models to the market based on the market changes, so as to better meet the product needs and experience of consumers.

As a star series model in the “big single product strategy” of Chery Automobile, TIGGO 8 PRO e+, a brand-new energy product in TIGGO 8 series, may be launched in global markets in the second half of this year.

Chery has won the trust of millions of global users by virtue of quality and service since its establishment. Thanks to its consistent service concept of “more convenient, more professional and more considerate”, Chery is able to achieve good results again. It is believed that in the future, Chery will continue to focus on user needs, providing every user with attentive services from vehicle selection, purchase and use, and bringing them enough humanistic care.